2026 is just around the corner, and it will be a milestone year as we celebrate our 30th anniversary.
To mark this occasion, we’ve created a special logo that reflects our history and vision for the future. We will also be present as exhibitor at Wire Düsseldorf from April 13 to 17, an important event to connect with our customers, partner and cables industry.
Today, we are excited to share the advertising campaign that will accompany our celebration, a new way to express our history: Down to a Fine Art.
This campaign celebrates a milestone shaped by decades of dedication and continuous evolution. Over the years, precision, balance, and endurance have become defining attributes of our identity, shaping a way of working that has grown into a true craft. This is the essence behind Down to a Fine Art: a statement that conveys how thirty years of expertise have helped define our distinctive character and long-standing principles.
This adv also embrace our being a manufacturer company, thanks to a creative use of our compounds: the strength of the hand, made with our product, not only can capture the power energy but, most of all, can manage and drive it.
The Pop Art–inspired visuals bring this concept to life through the genre’s graphic precision, delivering a clear and iconic message. Combined, these elements form a confident anniversary message that celebrates where we come from and inspires where we are headed.
