The Mixer’s Wired Differently campaign represents a natural and coherent evolution of our pay-off “DETAILS MATTER.”, embodying our philosophy and history in an authentic and engaging way.
Both concepts touch every aspect of our actions, showcasing that our meticulous attention to detail is what defines us, making us different. They also demonstrate how our history, the development of our proprietary technology, strong customer connections, and innovative product development highlight our dedication to excellence and innovation.
Over the past months, we have shown you the many ways we stand out, through the People in Mixer, our actions, and our content. Our journey is also told in a short video that traces the path of a cable through diverse settings, revealing the key elements of our history.
This narrative highlights the values that drive us, the importance of supporting customers and our unwavering dedication to being Wired Differently, every day.
We invite you to join us in embracing this different approach.
Ready to be different?
